About us

Active4Today Ltd was established on 1 June 2015 and is the preferred operator for Newark and Sherwood District Council Leisure Centres and Sports Development. The Council have ownership of the buildings and are responsible for major structural liabilities. The Council is accountable for ensuring that the service is delivered to the required standard.

We are a 'not for profit' company limited by guarantee, set up for the benefit of the community, and do not have dividend paying shares, therefore Active4Today Ltd will invest any and all retained surpluses in order to enhance the service standards and develop the facilities in Newark and Sherwood.

We deliver a service to the public which is aligned to the Council's aspirations, aims and objectives. However, we are a seperate organisation, required to promote and deliver our own aims and objectives as outlined in the Memorandum of Association.

The company is incorporated for the following objects:


Active4Today Ltd work in partnership with a number of local and national organisations in order to successfully deliver and achieve the aims and objectives of the company. They include National Governing Bodies of Sport, Newark and Sherwood Clinical Commissioning Group, Newark and Sherwood District Council, Nottinghamshire County Council, Sport England and Sport Nottinghamshire.

The brand of Active4Today

The 'Active' brand is aligned with outcomes of the new company and with its triangular graphic it promotes an 'active' Newark and Sherwood within a leisure, sport and wellbeing context.